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Mass Communication: An Introduction to Information Revolution, Theories, Skills and Practices
By
Muhammad Nawaz
Mass Communication describes some of the critical approaches that have become widely accepted in the subject and also explains and makes use of key concepts in mass communication studies. The book evaluates the terms and ideas that have been significant in studying mass communication, drawing attention to the strengths and weaknesses in the ways in which subject has been studied up to now. The book, therefore, draws together a collection of concepts and simple language and suggests that there are some ways of thinking about mass communication that are more fruitful than others with focus given to a dynamic and rapidly changing field of work.
Abridged Contents: Communication Revolution & Its Integrating Facets Symbols, Models and Importance of Language in Communication, Communication Theories: Six Normative Media Theories & Mass Communication's Effects Theories, News Values, Gate Keeping, and Agenda Setting, Cognitive Consistency, Perception and Human Communication, Theories of Persuasion, Interpersonal Communication and Developing Relationships, Mass Media, Purpose and Performance in Modern Age, Computer Networks Communication, Zones of Opportunities, Networks' Impact on Communication's Modes in Pakistan, Globalization of Media and Intercultural Communication, South Asia: Journalistic and Ethical Perspective A Case of Pakistan, Theory Construction Process
Target Readership: Postgraduate & Gradaute students of Social Sciences
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